E-Bikes

While the design brief didn’t actually say, ‘Don’t make it look like an ebike,’ it was definitely top of mind throughout the process. Our bikes are refined, design-forward performance machines. The addition of a motor and battery couldn’t change that. From the reorientation of the battery to the relocation of the speed sensor, we made every effort to ensure that Rouvida meant Cervélo just as much as S5 or Áspero do.