RACING IS AT THE HEART OF PINARELLO

Pinarello was born out of one man’s passion for racing. As a rider, Giovanni Pinarello was known for winning the Maglia Nera* at the Giro d’Italia, but as a frame-builder his name became synonymous with the Maglia Rosa and the Maillot Jaune, with cycling’s greatest champions, with victory.

Giovanni took a small shop in Treviso Italy and changed the cycling world, pushing the boundaries, doing what others thought impossible. His objective was simple: To make the world’s best bikes. Seven decades on, Fausto Pinarello continues his father’s legacy the only way that Pinarello knows how – by winning.