You're a venerable Italian frame builder. Over the past two years, your current flagship race machine has been ridden to the top of the world's most prestigious podium. Twice. The bike it replaced was earlier ridden to the same podium step. Also twice. What's your response? Well, if you're Pinarello, it's to go back to the drawing board and further push the limit on a bike that, under the riders at Team Sky, has already defined the limit of what a racing bike can do. Welcome to the reign of cycling's new king, the 2017 Dogma F10!